4 Easy Ways to Get More Traffic to Your Website in 2021

Updated: February 8, 2021

Is your website getting enough traffic?

Building and owning a website has become integral to any business or person looking to showcase and grow whatever endeavor they find themselves in. As a result, many website owners have become heavily interested in gaining traffic to their site.

For those who don’t know, traffic is a term used to refer to the number of visitors a website gets. Analytical data can show the specifics of daily, weekly, monthly, or yearly visitors, allowing website owners to track if their site has been growing as they want it to.

The process of obtaining superior traffic numbers can seem like a monumental task. In fact, most website owners take years to fully understand how their site can the best it can be. Thus, we’re going to discuss 4 easy ways to get more traffic to your website in 2021.

Believe me when I say these are extraordinarily elementary and sure-fire ways to grow your site, allowing you to obtain whatever goal you have for your site. Keep in mind, your site won’t be the next biggest thing overnight, but the longer you stick with it and continue to grind, the larger it’ll become. Without further ado, let’s take a look!

1. Utilize Social Media

Social media is there for a reason, so you might as well use it to the best of your ability. First off, make sure your social media handles are identical or close to your website name. For example, if your blog is LoveBaseball.com, all of your social media platforms should have the handle of love baseball if possible.

If the handle isn’t available, consider adding your state or province to the end of it. So, if you live in New York, your social media handle would be @lovebaseballny. Do you get it? You want the handle to be as close to your standard website name as you can be.

As for the platforms themselves, make them as professional as you can with your logo, background, and information all available. As for the content, pictures tend to do wonders on Instagram, so do what you can to post high-quality consistent photos that are applicable to your business. Also, always make sure the content you post somehow goes back to your website. 

2. Advertise Your Site

Usually, the subject of advertising on websites tends to relate to getting ads on the site. Meaning you’d apply for Google AdSense and start making money from the traffic that goes to your site. As great as that is, sometimes you need to be on the other end and consider advertising your site.

The best and most straightforward way to apply for advertising is through social media. Facebook and Instagram are straightforward, allowing you to submit your post or page for promotion through a target audience and budget. Once accepted, begin to see your numbers increase.

Outside of social media advertising, you can apply for Google Ads, where your site focuses on other websites that have Google AdSense. Either route will work out very effectively, but be mindful of your budget as it’s never a good idea to overspend on advertising.

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3. Understand SEO

SEO, also known as Search Engine Optimization, is a term used to refer to improving the quality and quantity of website traffic to a site. If you’ve recently started a blog, you might not be familiar with SEO, but realize it’s arguably the most crucial component for a site to grow.

A quick recommendation of SEO tips would involve meta descriptions, backlinks, longer-form content, headers, and much more. For a more narrowed focus, keywords tend to be the most crucial area for SEO. Keywords are words or phrases that make it possible for people to find your site.

An excellent way to find keyword topics for articles is to search for a topic that interests and look at Google related searches. Look through and see how you can compile an article with a title and sub-headings with what you find. It might seem complicated, but it’ll be easier the longer you do it.

4. Create an Awesome YouTube Channel for Your Site

YouTube has arguably birthed more success stories than any other online platform, making it an essential platform for websites. Even if you’re not in love with the idea of being a YouTuber, video content can go a long way in helping traffic get to your site.

Plus, you already have plenty of scripts to choose from with the content that’s already on your site. For example, if you wrote about your favorite records of 2020, consider making a video for it on YouTube. Even if it only gets 100 views and 20 of those people visit your site, that’s 20 more people you got because of YouTube.

Once you get through the subscriber and view threshold for ads, you can start making an additional income from YouTube. How cool is that? The idea is to be patient, as it can go a long way for your site. Be sure to check out tips on how you can get the most out of your YouTube.

Why is Traffic Important?

Think of traffic like people who go to a local business. Although not every person that walks into a business will purchase something, the more people you have in a business, the higher chance that business has of someone purchasing a product.

The same rules apply to websites. The more people you have going to your site, the better it’ll be for your site in the long run. Thus, it’s always an ideal manner to figure out how you can fully optimize and get the most out of your site. The 4 easy ways to get more traffic to your website in 2021 are above for a reason, so try them out.

How Much Content is Needed for a Successful Website?

Oftentimes when people first start a website, they tend to wonder how long it takes for their site to be successful. The reality is your site isn’t going to be huge right away unless you already have an established platform.

If you’re new to building a site or blog, expect it to take you six months of consistent content for search engines to trust your site and for more traffic to flow through.

Related: 7 Ways to Promote Your Business Online in 2021

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