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Top 12 Highest Paid YouTube Stars of 2023 ($$$)

Top 12 Highest Paid YouTube Stars of 2020

Top 12 Highest Paid YouTube Stars of 2023 ($$$)

Generally speaking, if you’re looking for video content, there tends to not be a better site for it than YouTube. Many argue that YouTube has a monopoly on the video-content game, but considering YouTube works so well, does it matter all that much?

All jokes aside, YouTube is not only an excellent platform for consumers to go out and enjoy content from their favorite YouTubers but as a way for people to make money. In fact, YouTube has birthed numerous careers from people, with some making millions from their channels alone. 

Considering all of us are looking for more ways to make money, especially in creative efforts, it’s quite remarkable how people can make such a large income from a platform like YouTube. Plus, it can be very inspiring to look at something like the highest paid YouTube stars of 2023.

Truth be told, anyone can become a YouTube star as long as they’re disciplined and patient with their pursuit. Obviously, not everyone will have the ability to thrive as some do. Still, as long as you stick with it, you’ll be able to achieve a level of success, not everyone has. But then again, how do YouTubers make money in the first place?

How do YouTubers Make Money?

If you told someone fifteen years ago that there’d be a video site where people can make millions of dollars on their own, they wouldn’t know what you meant. As complicated as a subject as this might seem, it’s reasonably straightforward how YouTubers make money.

For starters, Ad Revenue tends to be the primary source of income for YouTubers. If you see ads on a YouTube video, that means that channel makes a percentage of a penny from you watching or clicking on the ad. The more views a video gets, the more money it makes.

Besides advertisements, YouTubers can make money from affiliate marketing, paid reviews and content, clothing brands, and much more. Since YouTube allows people to become immensely popular at a relatively quick rate, it’s impressive how many revenue streams people can make from it.

Plus, the popularity someone gains from YouTube allows them to open up other revenue streams such as having a Patreon page, live-streaming on Twitch, and countless other efforts. Nevertheless, let’s take a look at the highest paid YouTube stars of 2020.

12. Vlad and Niki – $6 Million

Vlad and Niki are two brothers who star in Vlad and Niki, the highest-rated kids’ YouTube channel that prides itself on the innovative capabilities of children. Each episode is produced with a creative mix of live-action, animation, and music to create comedic videos for the preschool demographic. The channel has almost 60 million subscribers.

11. Evan Fong (Vanossgaming) – $11.5 Million

Evan Fong is a Canadian internet personality who runs Vanossgaming. This gaming channel features montage gameplay featuring Fong and other popular gamers. Fong typically plays games that are very popular and features funny highlights of random moments from the game. He has around 25 million subscribers.

10. MrBeast – $12 Million

Jimmy Donaldson, also known as MrBeast, is known for his expensive stunts and online philanthropy. Donaldson primarily does giveaways and other random ventures in that realm that has gained him a large subscriber base. He has almost 50 million subscribers.

9. Daniel Middleton – $12 Million

Daniel Middleton, known primarily as DanTDM, does daily gaming videos that have managed to gross him a following of almost 25 million subscribers. Middleton plays a wide range of video games, with a primary focus on the popular video game, Minecraft.

8. Markiplier – $13 Million

Mark Edward Fischbach, known as Markiplier, is an American YouTuber, gamer-commentator, actor, and comedian. Markiplier features funny gaming videos, original comedy sketches, animated parodies, and other forms of entertainment. The channel is approaching 30 million subscribers.

7. Pewdiepie – $13 Million

Felix Arvid Ulf Kjellberg, known as Pewdiepie, is arguably one of the most famous YouTubers, since being the most subscribed YouTuber for several years. Pewdiepie currently has 108 million subscribers and will only continue to grow as Felix uploads more gaming and vlog-style videos moving forward.

6. Preston Arsement – $14 Million

Preston Arsement is a vlogger who is primarily known for his gameplay in Minecraft. Since beginning on YouTube in 2012, Preston has garnished a large following as his channel is over 15 million subscribers and is only growing.

5. Jeffree Star – $17 Million

Jeffree Star, a makeup artist and cosmetic creator who has been in the world of YouTube since 2009. Star has gained a large following with a subscriber base of well over 15 million. The makeup world is undoubtedly a popular one, and Star is at the top of it.

4. Rhett and Link – $17.5 Million

Although Rhett and Link only have a subscriber-base of just under 5 million, this hasn’t stopped them from generating numerous other revenue sources. The channel is dedicated to two aging friends who hope to film random adventures they go on while experiencing life moving forward. It’s a very relatable and friendship-based channel.

3. Nastya – $18 Million

Nastya is a Russian-American YouTuber who makes several channels meant for kids to watch. Like many other popular kid channels, Nastya’s channels feature vlogs, toys, and various other content all in the spectrum for kids of all ages to enjoy. Popularity appears to only be growing for Nastya as one of her channels is close to 60 million subscribers.

2. Dude Perfect – $20 Million

Dude Perfect prides itself on being a channel dedicated to five best buds who are just kickin’ it. If you can imagine the most stereotypical idea for this particular subject, well, then you nailed it. The channel is all about exciting activities in a vlog-style for people to enjoy in a production budget that seems to be as high as a reality television show.

1. Ryan Kaji – $26 Million

At number one on our list is Ryan Kaji, a channel based around Ryan Kaji, a child who has seemed to capture the hearts of money as the channel has grown to have over 27.4 million subscribers. 

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